Ondřej Herold — Director of Photography, Prague

I shoot commercials, narrative films, TV series, music videos, documentaries, and corporate content — projects where the image needs to carry the story.

My starting point is always the same: what should this feel like? What emotion should it leave behind? Once I understand that, the technical and visual translation follows.

With 17 years on set, I’ve worked across primetime television, international ad campaigns, and independent productions. Whether it’s a fully crewed production with weeks of prep or a run-and-gun shoot where you make decisions on the fly — I’ve learned to enjoy both.

Based in Prague. Working across Europe.